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Reuben Mattus had a vision for changing the world of ice cream. At a time when others were cutting corners and pumping their ice cream with air, Mattus set out to do something better. Using only the finest ingredients, his rich, velvety ice cream created a category all its own. With three simple flavors — Vanilla, Chocolate and Coffee – the Häagen-Dazs® brand was born.

Häagen-Dazs® begins phasing out GMO ingredients from its products and sets a goal to transition out all GMO ingredients from every flavor. Today, flavors made with no GMO ingredients include vanilla, vanilla bean, strawberry, rum raisin, chocolate chocolate chip, pineapple coconut, coffee, chocolate and chocolate peanut butter.